I want to throw Trade Marketing in here…before you freak out hear me out okay Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end.

Consumer packaged goods (CPG) are consumable goods such as food and beverages, footwear and apparel, tobacco, and cleaning products. In general, CPGs are things that get used up and have to be replaced frequently, in contrast to items that people usually keep for a long time, such as cars and furniture.

Fastmoving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, processed foods and many other consumables.


Branding 101:

Obviously having consistent brand imagery is essential. This can be anything from a custom slide deck built with Canva, an infographic made with Piktochart, or just using the powerful, powerful capabilities of the Adobe Creative Suite.

The Creative Cloud is the desktop cloud based application that keeps all the Adobe applications up to date. The Creative Cloud also includes Adobe CreativeSync, which automatically keeps all your creative assets up to date and at your fingertips. CreativeSync powers your Creative Cloud Libraries and Adobe Stock, and it connects your mobile and desktop apps. The lineup for Desktop apps is extensive from Lightroom, to Dreamweaver, the full list is here! The mobile app lineup is just as impressive with applications like Capture and Comp. The full list is here!

Lets focus on just Photoshop. Photoshop is the best outlet for letting your creative side have a little fun. It is a powerful editing software that always users to create, manipulate, and transform any image or sketch. So basically you can brand your entire business.  Here is the first tutorial you need to do! You can then render the image created into any format, vector, PNG, JPEG etc.

Rasterizing a Photoshop layer converts a vector layer to pixels. Vector layers create graphics using lines and curves so they maintain their clarity when you enlarge them, but this format leaves them unsuitable for artistic effects that use pixels.

Obviously you can torrent this software fairly easily with a standard torrent client, then using a torrent bay to acquire the files. Then using a popular serial-key code generator while offline to falsify authentication. However, I do not suggest it. Just be a good person and toss some support Adobe’s way jeez.


All the best,