I threw this into marketing because I believe there is a correlation between marketing, and an effective sales strategy.
I have been hearing mumbles about the traditional B2B sales funnel becoming obsolete. Here is a good article that fully explains. I don’t know if I fully agree, but I will continue to post updates about the argument for you guys.
Here is an awesome read about the importance of OnBoarding and how it will drive sales.
Being an account executive is all about finding and exploiting strategic partnerships: leveraging what you have for what you need.
This can be considered business development. Your job as a business development manager is to identify sales leads, pitch goods or services to new clients and maintain a good working relationship with new contacts. This is very similar to a Corporate Relations role of establishing mutually beneficial relationships with existing businesses.